Thursday 5 February 2015

Ilford film survey shows interesting results

Ilford, the film manufacturer has released the results of a survey they have carried out about film photography.

The survey showed that ‘support for traditional film is growing’ driven by demand from users new to shooting film. 

 Some of the statistics make interesting reading;

  •  98% of respondents use black and white film with only 2% using colour;
  •  31% of black and white film users shoot the film exclusively.
  •  Around 84% taught themselves to shoot film using books and internet for support;
  •  49% said that they print their own photographs in a darkroom;
  •  Around a third of film users are under the age of 35.

Ilford is behind the setting up a website dedicated to darkrooms.  There anyone interested in developing and printing photographs can find a local darkroom and/or tutors.

Steven Brierley, Director of Sales and Marketing at HARMAN technology/ILFORD PHOTO, commented “Thanks to the film users who took part in this survey, we have confirmed what we thought, which is that the recent growth in film sales can be attributed to the new users coming through. We are providing support to these new users and making it easier for them to find darkrooms should they wish to. It’s a year since we launched localdarkroom.com and we now have over 650 tutors and sharers in more than 60 countries around the world. Without the support and help from the film community who complete our surveys, this couldn’t have happened” 



No comments:

Post a Comment